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C&M PRINTING, COPYING, MAILING PRESENTS
JUN
4
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Cindy Cleghorn
The Way I See It
 

No matter how your day is going, there is always something to be thankful for. May you face today and every day with an attitude of gratitude.

Be thankful that you don’t already have everything you desire. If you did, what would there be to look forward to?
Be thankful when you don’t know something; it allows you to learn.
Be thankful for the difficult times. During those times, you grow.
Be thankful for your limitations because they give you opportunities for improvement.
Be thankful for each new challenge because it builds strength and character.
Be thankful for your mistakes. They will teach you valuable lessons.
Be thankful when you’re tired and weary because it means you’ve made a difference.

Here’s the way I see it: Being happy doesn’t mean you have it all. It simply means you are thankful for all you have.

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Idea
Idea of the Week
Building the Perfect Letterhead

No matter what business you're in, you will always need to have a way for professional communication, and it needs to be the right look and feel for your company.

Here are some tips for making your letterhead more beautiful and effective in your marketing efforts.

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1. Guidelines and Specifications

Your letterhead should coordinate with your business cards and other marketing materials. To coordinate well, you should establish some basic guidelines when creating and ordering letterhead, such as:

  • Position, size, and color of logo
  • Margins and positioning for the letter content
  • Guidelines for the second sheet.

2. Paper and Printing Selection

When choosing paper, ask to see samples to see how your logo and colors will hold up on the paper. You'll also need to consider surface quality and texture, content type (e.g., tree-free or recycled), stock availability, cost, and more.

There are several professional options for printing, too. For example, offset lithography, gravure, flexography, screen printing, nonimpact, letterpress, and specialty processes (engraving, embossing, watermark, and foil stamping). You will want to check out your options to determine which method aligns with your brand's look and feel.

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3. Design Considerations

When it comes time to design your letterhead, remember to keep these seven tips in mind.

  1. Design enough space for letter content
  2. Provide vital contact information
  3. Utilize consistent elements within the entire brand identity
  4. Design for consistency across other brand applications
  5. Design a second sheet without the logo and some of the design elements
  6. The letterhead should enhance the bond between the reader and the brand
  7. Make the design relevant to your audience

4. Process of Designing and Producing Letterhead

Letterhead is a part of a larger visual identity stationary system, including brand name, logo, color palette, brand, brand signature, and more. There's a lot that goes into designing an effective letterhead. Here are some of the elements:

  • Identifying the components of the stationery system
  • Acquiring the necessary content information
  • Designing all parts, both print and digital
  • Choosing paper and ink
  • Working with the printer to manage production, review proofs, and supervise the press run.

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Practical Considerations for Your Letterhead

  • Scans and faxes well
  • Works well in print and on-screen
  • Ensure paper quality and appropriateness
  • Works well in a printer and with black printer ink for text type
  • Enough room for content
  • Easy to read
  • Conforms to regulations sizes for international office use
  • Second sheet coordinates well with the letterhead.

When creating expert letterhead that will make your brand looks its best, look no further. You'll find what you're looking for right here. Reach out today!

See more great ideas like this!
Click here to visit the C&M Printing, Copying, Mailing - Ideas Collection.
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Marketing Tip
Creative Ways to Repurpose Videos
GET ADDITIONAL VALUE FROM YOUR ORIGINAL VIDEOS

Repurposing video content can be a great way to get additional value from your original videos and save time and money. Here are a few creative ways to repurpose your marketing videos:

  • Transcribe video content into a blog post. Blog posts packed with relevant keywords boost your SEO and help drive organic traffic to your website.

  • Create teasers for social media by cutting down relevant parts of your video into small trailers.

  • Capture sections of your video as animated graphics and GIFs, which can be a great way to add movement to your website or other messages.

  • Consider turning your video into a podcast, releasing only the audio portion.

  • Cut portions of webinars or how-to video tutorials into shorter, helpful clips and add them to your website's help center or resources section.

Video content is not the only type that can be repurposed. If you'd like creative ideas for gaining additional value from print marketing campaigns, give us a call today!

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Uncommon Product
Event Stickers
CREATE A BUZZ AROUND UPCOMING EVENTS

Custom event stickers are a great way to generate excitement and create a buzz for your event. When distributed in advance, they can also double as a unique save-the-date that provides recipients with a reminder. You can hand out event stickers in person, include them with purchases, and stick them on envelopes, packages, and other mailings.

Event stickers can promote any type of event, such as fundraisers, grand openings, campaign launches, customer appreciation events, weddings, and other exciting celebrations. When given out during events, they are a fun and affordable way to offer a memorable keepsake.

Event stickers can be printed in any size or shape and are available on a roll or cut to size. Let us know if you’d like help creating the perfect sticker for your upcoming event. We look forward to hearing from you!

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Tech Tip
Downloading Vector Files from Canva
SAVE CANVA FILES AS VECTOR

Did you know you can save a Canva design as a vector file? It's an excellent option for maintaining quality while resizing your artwork. Here are two different ways to download your Canva design as vector files.

Downloading your design as an SVG file. This option, available with a Pro account, ensures a high-resolution file with a transparent background. In Canva, click on Share > Download > SVG. Once downloaded, open the SVG file in Adobe Illustrator to manipulate elements such as resizing, color changes, and repositioning.

Downloading your design as a PDF. The second option does not require a Pro account. However, please note that the PDF will not have a transparent background. In Canva, click Share > Download > PDF. Do not click Flatten PDF. Open the PDF in Adobe Illustrator, Select All, and go to Object > Clipping Mask > Release. You may need to repeat this step if all of your design elements are not editable the first time.

If you have questions about file types when preparing your print documents, our team is ready to help! Email or call us anytime.

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Fun@Work

Spotlight Recipe

Alan Tudyk's Lemon Cake

Did You Know?

Unveiling the Hypnagogic Jerk

Printing Quiz

If your printer mentions the term justify, they mean...

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